One of the biggest quandaries I hear creatives and artists having is dealing the business side of things. If you’ve chosen to do your art as a profession – that adds a WHOLE other layer to the life ‘n career cake! In dreaming up THE CHAT, I knew up front that I wanted to bring in some of the best people I know who are uniquely successful at combining the creative and business side of things for some valuable input.
Meet Gordon Fowler. President and CEO of 3Fold Communications in Sacramento, CA – a multi-million dollar, award-winning ad and marketing agency. His bio on the 3fold website reads: “Visionary leader meets savvy marketing guy. Disturbingly addicted to reality TV “just for the commercials and product endorsements of course.”
This dedication to “research” must contribute to his truly exceptional strategic thinking.” Hehhehheh. Naturally, the lightness of the message belies the depth of his experience, brilliance, dedication and leadership.
I know a thing or two about what’s “behind the curtain” with Gordon, because he’s also been a dear friend of mine for 20 years, give or take. He taught me some of the most valuable business lessons I’ve ever learned. He was super excited to Chat with me and share some really simple – yet profound insights that he’s distilled down over the years. Simple yes – but not always so easy to do. You’ll see me take mental notes more than once in this episode!
BTW… this was my very first CHAT episode done on-location. I did it as a trial – and loved the results so much I haul my gear around and do them this way as much as possible now! It all started with Gordon. Alot of things do. 🙂
Can’t tell you how thrilled I am to present the awesomeness of Gordon Fowler!