Macphun’s Intensify & Tonality Pro: Review

Find the latest prices and links:

Macphun makes other terrific products: but I’m only going to include these 3, since I’m most familiar with them. No sense in making up stuff just to hear myself talk!

1. Macphun’s Creative Kit (Best deal, most inclusive)
2. Macphun’s Intensify Pro (Best & least expensive product for detail, structure and overall image intensification)
3. Macphun’s Tonality Pro (My favorite!! Awesome black and white app with a stunning array of monochrome AND non black and white options!)

 use the code: “KHUTT” for 10% off all Macphun Pro products!

NOTE: As always, I only recommend products I truly love. I also fully and honestly disclose that when you purchase from these links and use my code, I receive a small percentage of the sale. But seriously, there is NO obligation here! It’s FAR more important to me that you know I’m only sharing my opinion – that I do love these products – and if they float your boat too, here’s a way to get them at a discount.  That’s the spirit of this whole thing.

OK, so… I’ve shared my experiments with them in the past… but now, after months of working with both Intensify Pro and Tonality Pro, I’m able to sum up what I like about them and how I use them consistently.

This is NOT intended to be a hard core, geeked out, every-single-detail sort of review.  It IS about what I’ve found useful – and what you might find expansive about these two unique plugins from an artistic point of view.

NOTE: These are Mac-only products. Sadly, nothing for Windows yet!

What The Heck Do They DO?

First, here are the visual cliff notes on what Intensify and Tonality Pro actually do, using one simple image for comparison:

This is a RAW image, straight out of the camera:
Shadow&Light-RAW
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VIDA: The Big Reveal!!

The Magic of Unfolding

I love watching cool things unfold. Experiencing a journey – and sharing it too – is like a treasure hunt of the highest order. I’m betting you feel this way too, which is why I’m continuing to bring you along on my journey with VIDA. Welcome to the next chapter! Not final, mind you… but the one where we actually get to see what we’re talking about here. 😉

Creating wearable art, helping others, contributing to the greater good across the globe all in one fell swoop is ON in my world! I’ve wondered for the longest time how to pull that off in a way that felt like aligned with my art, heart and soul. THIS project feels like a big, fat “BINGO!” in that department… philosophically, spiritually AND business-wise. I’m so stoked to finally show you what they’re going to look like!

Umaimah Mendhro… & Me

Umaimah Mendhro is principal and owner of VIDA. (And, ummmm… can you say A-MAZ-ING??? Or maybe we should just let TEDx Ajman, Dreamfly, TEDx Seatlle or just Dream:st do that talking?). She and I hit it off right from the get-go. And on this trip to San Francisco (where VIDA is based), we met in person for the first time. PLUS, in this video, I’m sharing my first glimpse of the samples she’s had created with my work!

It’s no secret that I love a good Big Reveal. As those go… this one was GREAT!

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Photo Processing, Macphun and Imagination

Photo Processing Questions

I get asked a lot about my photo processing. About whether I have tutorials on how I do it. About whether I offer presets for any of it. I thought I’d aim today’s chat towards a bit of that.

And BTW… I like saying “chat” or “conversation” more than “post”. Truly, I see you all in my mind’s eye when I write – and I honestly never think that I’m posting to you. What does that mean, anyway? I’m talking to you. And I love it when you talk to me too.

OK. Had to get that off my chest.

Back to the question at hand. Typically, I’ve found it difficult to do tutorials on what I do, at least in the overall, since I approach each photo like an original creation and don’t batch-do ANYTHING. I let each image talk to me (sometimes I talk to it too. Don’t judge me!) and then I try to tell our story. How do you teach that?

THAT SAID… what I’m going to share with you today IS something I can wrap my head around well enough to share with you – and perhaps make a difference in the expression of your special view of the world. It involves Macphun Software and their special suite of plugins.

Oh yeah, fair disclosure: I use both Photoshop tools and a variety of plugins in my processing. Some people think you’re cheating or something if you use plugins and aren’t some kind of elite Photoshop master wizard. I beg to differ! Plugins for me have always tickled my imagination into new directions, enticing me into see, think and feel in new ways that I wouldn’t have otherwise. (You know how I love that!) So I’m a fan of using them AND using Photoshop tools all in the same brew… and could use an entire post for each one. But today, I’m focusing on Macphun. I processed this one in Tonality Pro:

GoldOnGranite-TP_Chill-red-yell-channels
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Mobile Phone Cameras & Me

My Mobile Secret

Secret admission: I love mobile photography. I love the lean, mean, shoot-from-the-hip capability you have with a good mobile phone. If I didn’t ever want to print my images, I might dive deep. Unfortunately, size matters (also resolution!), so as of now large prints aren’t so viable from mobile photos. But that doesn’t stop me from diggin’ it and loving the ride!

I’ve been asked now to help beta test and offer feedback on the cameras of three phones, prior to release: the MotoX, the Nexus5 Google App and Verizon’s HTC One.
I was stoked to see that most of my suggestions on improvements to the on-board editing software were implemented at one point. Of course, whether or not it was really from my feedback, I’ll never know. I just know that between the MotoX (when it was owned by Google) and the Google Camera, an upgrade was done and everything I squawked about missing in the editing tools is now included. Who cares why! I now love using them

Nexus 5 with Google Camera App

This is one of my photos that’s currently being used in the marketing of the Google Camera app on the Nexus 5:

IMG_20140305_171639
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